As a copywriter, my skill is taking a brand’s voice and making it likeable, distinct and human. At Wunderman Thompson (NZ), I was tasked with creating the TOV for Metlink Wellington, which was struggling with public dissatisfaction and a landslide of customer complaints. After giving them a cheeky yet honest voice and overhauling how they connected with customers, within 9 months, complaints reduced by 31% and overall satisfaction improved 20%.     

 

As a creative, I’m dedicated to insight-driven thinking that delivers unexpected ideas. From flipping a stereotype for a car campaign to scaling a small Airpoints brief into a high-impact TVC, my aim is to create work that makes audiences feel something and helps a brand rise above the noise.    

 

I’ve worked with a diverse array of clients, including Ford, Shell and Subway, and grew my own TikTok account to 59k followers in under a year, giving me a grounded understanding of content creation, digital storytelling, and how to build a real relationship with your audience. 

 

Having freelanced and worked in filmmaking over the last few years, I’m excited to find my next creative home, become part of a great team, and produce work I’m proud of.