I love breaking the rules... 

 

It’s incredibly satisfying to do what’s wrong but in a way that’s right, like starting my blurb by proclaiming that I love to break the rules. But this isn’t just an 'about me page', it’s an ad. And as creatives, our skill is in our ability to stand out amongst the noise. So if I’m not doing something different from the last twenty white rectangles you just looked at, then I’m not doing my job right.

 

As a copywriter, my expertise lies in both elevating and humanising a brand’s voice to authentically connect with an intended audience; a skill I honed working as the lead creative for Metlink at Wunderman (NZ). Over three years, I helped lead and produce multiple campaigns across digital, print and social, all while their transport network underwent its largest upgrade to date. I’ve worked with a diverse array of clients such as Ford, Subway and Huawei, and even built my own 60k following on TikTok, giving me a deep and grounded understanding of audience engagement, digital storytelling and how to craft good content. 

 

On top of the creative chops, I’m dedicated, passionate, down to earth and love to learn from everyone around me. I have freelanced for the last 4 years, but I thrive being part of a team and am excited to find my next creative home.